Illustrations for Stary Browar's* new customer experience
– an audio guide to a shopping center full of contemporary art and design
*Stary Browar is a contemporary shopping space and a center for culture and education. Visitors can shop in more than 200 stores, dine well, interact with fine art and great design and take part in workshops and events. The Poznan landmark is visited by 9 million people each year.
Key Visual
The audio guide talks about fun facts from the shopping center's history, about its architecture and famous art displayed in different parts of the building.
Playful, character-based illustrations accompany each of the eleven parts of the audio guide. The illustrations build a friendly connection between visitors and the elegant shopping center.
Spotify Covers
An illustrated map helps visitors navigate across the shopping center and along the audio guide's route
Label Grotesk Medium by KOMETA is the KV main font, "an enfant terrible of the contemporary neo-grotesque genre; with its subtly, yet comically exaggerated proportions".
*Type presentation via KOMETA's website
Creative Direction — Asia Tupalska, Stary Browar
Art Direction and Illustration — Joana Sus
Typography Ideation — Joanna Angulska
Copywriting and texts — Marta Kabsch
English-Polish Voice Over — Jędrzej Suska
Font Labil Grotesk Medium Kometa
